What I do

Custom illustrations for print and digital use. Concept sketches, final artwork, and delivery in requested formats.

Additional color versions, pattern adaptations or animated loops for digital platforms.

Cover and interior design, typographic layout, image treatment and production files for print or e-book.

Illustrations, marketing materials or consulting on production, printing and distribution.

Layout and design for printed and digital materials such as posters, brochures, visual identities and presentations.

Brand guidelines, templates or small-scale motion graphics for social media and screens.

Planning, scheduling, budgeting, and communication between creative teams, suppliers and clients. 

On-site coordination, installation supervision and documentation after project completion.

Tailored sessions for schools, teams or organizations, focusing on for example creative process, visual storytelling and working in the design industry.

Hands-on exercises, Q&A sessions or shorter inspirational talks adapted to events and exhibitions.

The process varies depending on the project, but this is how it usually goes:

1. Initial inquiry

You contact me with your needs.

2. Brief

We talk through your project, exchange ideas, and I ask a few questions. I send a written brief to make sure we’re aligned.

3. Quote and terms

You receive a quote with my proposed budget and standard terms.

4. Sketches

Once we agree on the project, I send sketches or rough drafts for your feedback.

5. Final artwork

After your feedback, I create the final illustration. At this stage, only small adjustments are possible.

6. Delivery

You receive the final files by email.

The more details, the better – but don’t worry if you’re unsure, we’ll figure it out together.

Here are a few things to think about:

• Where and how will you use the illustrations (website, book cover, campaign, etc)?
• Do you have a preferred style or references?
• How many illustrations do you need?
• Any specific composition, size, or concept in mind?
• Deadline or rough timeframe?

Feel free to share reference images or moodboards if you have them.

Yes. Accepting a quote forms a legally binding contract.

My terms are based on the standard agreements recommended by Svenska Tecknare, the Swedish Association of Illustrators and Graphic Designers.

If you’d like to extend the usage or adjust the terms later, just get in touch: maja@majacronert.com

Fees depend mainly on time and usage rights.

Time

The cost reflects the complexity of the artwork—its size, detail, color, and how many revisions are needed.

I estimate the time required based on your brief before starting.

Usage and rights

Prices increase with the scale and duration of use.

For example, a magazine with a large print run, a global campaign, or long-term use will cost more than a local or one-off project.

I work broadly across illustration and graphic design and can help with most creative needs.

Here are examples of what I do:

Illustration

Commercial and editorial illustration

Book covers

Branding and packaging design

Infographics and visual content

Graphics for e-learning

Simple animations

Graphic design

Book and brochure design and layout

Logo vectorization

Simple web design

I mainly work in Adobe Illustrator, Photoshop, and Procreate.

My style combines organic and graphic shapes with bold block colors and a limited palette.

I’m drawn to decorative, modern compositions and have a strong sense of color and detail.

I aim to create thoughtful, beautiful images—and I’m happiest when collaborating with committed people and meaningful ideas.

You can view examples in my portfolio.

I started out as a physiotherapist but was always drawn to the visual side of things – drawing, design and illustration. Over time, I began taking on small freelance projects alongside my job and enrolled in various courses in visual communication to keep learning and exploring the creative field.

In 2021, I shifted my focus fully to illustration and graphic design and studied at Berghs School of Communication. Since then, I’ve been working independently with illustration, graphic design and project management – often within print production and exhibitions.

Alongside my freelance work, I teach at a higher vocational college, where I lecture on creative processes and graphic design. Teaching keeps me curious, grounded and constantly learning from the exchange of ideas with my students.

I’ve completed a wide range of courses in visual communication, illustration, graphic design, and related fields – at schools such as Berghs, Beckmans, Lund University and several universities across Sweden and the U.S.

For a full overview, see my CV.

You may not use my illustrations without permission.

If you run a totally non-commercial blog or social media account, you may share my work if you credit me with my full name and link back to my website.

Yes, absolutely. If you’d like to use an illustration beyond what we originally agreed on, for example in a new campaign, format or publication, just get in touch.

We’ll review the new usage together and adjust the license and fee accordingly. It’s a straightforward process and I’ll make sure everything’s clear and documented before you move forward.